That’s one of the most open and restriction-free channel to advertise trustworthy, legit blockchain projects in a targeted and visually-appealing way. If it doesn’t ring a bell, stock around and read on 🙂
Pay Per Click (PPC) online advertising has an immediate impact and gives your brand more highly relevant exposure due to the presence of your ads on the websites your audience potentially visits. But you know what’s even better that classic PPC in advertising Blockchain projects? Programmatic Advertising!
Compared to classic Google Display campaigns, for example, you can better target the exact publications where you want your ads to display, the demographics you want to see these, which social class they should be in and – if you prefer – expand from there into a wider niche-wide ad network delivery (for example only on crypto-related websites) and have only people within certain demographics see these. Moreover, you can use highly interactive HTML ads to increase CTR< brand recall, brand interaction and – ultimately – website traffic.
Quite cool, huh? 🔥